Blogging is one of the top free ways to advertise your business. If you enjoy writing, posting pictures and being creative, blogging might be your best method to generate free leads for your business. The best part about blogging is that anybody can get their blog to show up number one on Google and you do not have to pay to be up there.
Using blogs to advertise is a great way to show your brand and establish yourself as a leader. You are able to post pictures of yourself, business conventions, products and anything you desire to help create your brand. Unlike writing articles, you are able to post websites, videos and other neat gadgets surrounding your posts. This is the real benefit to blogging.
The content that goes into blogs should be a little bit about you and even more about your business, benefits and products. “How to” posts will help you get a lot more traffic then than regular posts about a product. These posts should engage the user to look at your links and business products. If you write a “how to” post, then you will be seen as a leader. If people would like to know more about where you get your information they will browse around your blog and look for your contact information or check out your links.
It’s all about giving. The more content and quality that you share with other, the more followers and subscribers you will get. Blogger and WordPress are great places to create free blogs. For maximum Google exposure your content must be updated 2-4 times a week and shared with lots of people.
Here are some more helpful tips to get traffic to your blog links. At the end of each post, make sure you have your name, and a business link to drive people to your website. This will get you more exposure of your name and your business links on Google. Another way to drive traffic to your links and websites is to add gadgets and widgets on your side bar.
If you have articles, a Facebook account, a twitter account, opt in forms, videos and other content that you have created you can put these sources as a widget or badge into your blogger sidebar. This will give you backlinks to your content and create even more traffic.
There are many free ways to advertise using blogging techniques. Keep in mind that it’s quality over quantity that matter. The more value you have to one person, the better chance you have that they will share your website with them.